Very cool video from Grant Aschatz of Alinea and Next restaurants in Chicago. His concept and menu changes every three months, transforming the entire restaurant into a completely different place. Off-the-charts ambitious, exclusive, and expensive. His pre-paid dinner tickets sold out in 10 hours. I want to go...
So far, the themes have gone from Escoffiere's Paris 1906 to modern Thailand. Their PR videos are quite nifty. The restaurant is now focused on food from a Midwest Childhood.
So far, the themes have gone from Escoffiere's Paris 1906 to modern Thailand. Their PR videos are quite nifty. The restaurant is now focused on food from a Midwest Childhood.
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| Martha Camarillo for TIME |
Read the original Time article here
Watch the supremely cool video about NEXT Childhood the current concept. (Apparently, the current video has been privatized until they sort out the music copyrights :-(
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